By Brendan Roath, EA, CFP® and Rod Roath, CPA, CFP®
Posted by Money Matters, Inc. on March 1, 2022
Fear of investment loss is part of being human. In fact, psychologist Dr. Daniel Kahneman was awarded the Nobel Prize for research that shows – People feel more pain from losing money than enjoyment from gains.
With the market down 8% this year, the natural urge to sell investments now is tempting. In this post, we present fact-based reasons to suppress the thought of selling while the stock market is down.